Mixed methods research is an approach that combines quantitative and qualitative research methods in the same research inquiry to gain insights. This three-day workshop will focus on various aspects of conducting mixed methods research: ranging from purpose to appropriateness to development of meta-inferences to assessment of quality of meta-inferences.
It is often acknowledged that each method has its strengths and weaknesses. Mixed methods research can tap into the best of both worlds. Specifically, mixed methods research can leverage the strengths of one method while minimizing the impact of its weaknesses through the use of another method.
Against this backdrop, strategies of when and how to use mixed methods research will be discussed. One of the inherent challenges in using multiple methods is not to compromise the quality of either of the methods—and criteria for the assessment of the quality and rigor of the method and data are important and will be discussed.
The biggest benefit of mixed methods research is that the whole is greater than the sum of the parts and researchers can learn more than with any one method by developing meta-inferences. Approaches to developing meta-inferences and assessing their quality will be discussed.
Professor Viswanath Venkatesh, Ph.D.
Walton College of Business, University of Arkansas
4th, 5th and 7th of October 2019
Augsburg Innovationspark GmbH
Am Technologiezentrum 5
To register for the course, please send an email to firstname.lastname@example.org
The number of places is limited and will be allocated according to the „first come, first served“ principle.
Information regarding the registration fee can be obtained here.
Participants will receive a certificate of attendance after successful participation in the course.